Wim De Veirman, CEO

I am a civil engineer with a family of 3 boys and I understand all to clearly that technology does not have to be destructive for our planet. Equally, for our products I do not want us to return to the last century when cooking was almost a full time job. It is important that besides making an environmental contribution during the manufacture of our cookware, we also set a good example for our children to follow in its use. GreenPan™ is leading the road to sustainability by example. It is not for our children to clear up the mess we have made. We have to start right here and now setting an example for the next generation to follow.

Jan Hoekstra, Product Director

Designing is what I do best. Since my childhood I  have always wanted to create 'things' that other people can appreciate and use. After becoming a father, I started to see the world through different eyes. Some things became less important, while other values grew in significance. Since I became the Product Director of GreenPan™, I have been able to bring these important principals together to create great value, great products and all with their own character. The products I have designed have a story to tell of who you are and where you want to go.
Awards won